With all the social and professional networking websites out there, as well as a recent article I read on how companies are checking out these sites as a reference for those interviewing for open position, I started to wonder about how first impressions might play a part in the viewer’s perception of them. Taking it a step further, I started wondering about the online dating websites (it’s still an interview process, right? Just more of a romantic one). I know that when I look at any of these sites, including the online dating ones (from when I used them), the first thing I looked at was the profile photo. Every time.
So…. I’ve decided to conduct a study on how profile photos establish that first impression in these two areas:
- Online dating sites (such as Match.com)
- Professional networking sites (such as LinkedIn)
I’m sure there are studies and articles out there that already speak to these, but I’d like to work with people directly and understand this as I feel it would help me be a better photographer. So this is an open casting call for those interesting in participating this study. I’m looking for eight people. Four people that are actively online dating and four that are actively interviewing for a new position. In each of those groups, I’m looking for two women and two men. While the details aren’t firmed up yet, I know I’ll be asking each participant to provide the current photo that I can use in the study as well as their opinions on this topic, then after receiving the replacement portrait, want to get their opinions on how and if the new portrait changed things for them.
As an example, my friend and neighbor (who is neither looking for a position or online dating, just wanted to help) allowed me to take a business portrait of him to replace his below profile portrait that was currently displayed on LinkedIn. To this, I ask:
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Which portrait gives the impression of the more professional individual?
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 Him?
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-OR-
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 Him?
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So if you, or if you know someone that might be interested in participating in this study, please send me an email at: Jason@JKEPhotography.com
Thanks!
by JKEPhotography
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